Are you wondering why hotels are fond of providing free breakfast to customers? Do you know that top-rated hotels and restaurants offer guests a blend of luxury, innovation, and exceptional service? If you are mystified as to why hotels and restaurants are giving away freebies to their guests, you can trace it back to the evolution of hospitality.
Historical Background of Free Breakfast
In the past, inns and taverns often provided food because it was part of the lodging experience. Back in the day, travelers needed food to go on with their journey. So, a simple meal was often included. Food offerings during that time were modest and aimed at convenience rather than luxury.
However, during the rise of hotels in the 19th century, they became more sophisticated. Thus, they were able to cater to business travelers and tourists. This happened with the industrial revolution and the growth of railroads. Many hotels started to offer complimentary breakfast in order to add value and entice their guests.
After the Second World War, the travel boom has seen the rise of motels in the U.S. and all over the world. In order to compete, many motels also offered free continental breakfasts as a perk. Common features include pastries, coffee, and juice, which require minimal preparation. By the 1980s and 90s, the free breakfast became a key marketing strategy for mid-range hotels.
Marketing Strategy Behind Free Breakfast
Free breakfast is often offered by hospitality establishments because of the current demand in the market. But for many, they offer this treat because guests appreciate the ease of starting their day without searching for food elsewhere.
It also adds value to the establishment because free breakfast makes a stay feel more economical, especially for families or business travelers. At the same time, it offers a competitive advantage to hotels. It helps them stand out, particularly in the mid-range market, where perks are a main selling point.
Furthermore, hospitality establishments can have more customer loyalty because of providing complimentary amenities like breakfast. In fact, this can often lead to positive reviews and repeat bookings.
Features in Pullman Singapore Orchard
When in Singapore, the Pullman can offer features like smart rooms and contactless check-in. This allows guests to experience a seamless and modern stay. Guests are also given unparalleled access to high-end retail outlets and entertainment venues when they are at the Pullman Singapore Orchard.
Modern Asian dishes are also offered, enhanced with fine ingredients and astute craftsmanship. Guests should have a refined dining experience, particularly when they try the Pullman breakfast buffet, which is one of the popular options. It is served at a stunning glasshouse designed to provide a serene dining ambience.
You can enjoy breakfast during your stay here by booking the ‘bed n breakfast’ promotion. This includes breakfast as part of your accommodation package. If you want to know more about other features and special offers, you can contact us to make your stay in Singapore a truly pleasant experience!
